Privacy Policy

We kindly request that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

English Tea Shop (UK) Ltd collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

In the course of us providing services to you, we may collect the personal information that you provide. This information may consist of:

Name, phone number, email address, and online identifies such as cookies and IP addresses.

We use this information in a number of ways:

-To allow us to make any subsequent visits you may make to our website as easy as possible, meaning you don’t have to resubmit certain information.

-To occasionally contact you if necessary. 

-To trigger abandonment emails. You are able to unsubscribe at any time by clicking the link at the bottom of the emails you receive.

-To profile our customer database to help us improve our service and to help us attract similar customers. This may involve working with third party analysis companies.

Our website may also use a website recording service that may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. Data collected by this service is used to improve our website usability. The information collected is stored and is used for aggregated and statistical reporting, and is not shared with anybody else.

We occasionally share your personal information with reputable third party providers who help us provide and offer services to you and who take the security of your personal information seriously.

We will hold your personal information for no longer than necessary but in any event no longer than 6 years after (i) you cease to be a customer (ii) our last communication with you (unless we are legally required or have a legitimate business interest to retain it. Reasons we can collect and use your personal information We rely on the following lawful bases: our legitimate interests, consent from you (if applicable) and for the purposes of concluding a contract with you as the legal grounds for collecting and using your personal data. Our legitimate interests are providing or offering our services to you.

Under the General Data Protection Regulation, you have a number of important rights free of charge. In summary, those include rights to:

• Access to your personal information and to certain other supplementary information that this Privacy Policy is already designed to address.
• Require us to correct any mistakes in your information which we hold.
• Require the erasure of personal information concerning you in certain situations.
• Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations.
• Object at any time to processing of personal information concerning you for direct marketing.
• Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you.
• Object in certain other situations to our continued processing of your personal information.
• Otherwise restrict our processing of your personal information in certain circumstances.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

• Email, call or write to us (see ‘How to contact us’ below)
• Let us have enough information to identify you e.g. name and email address
• Let us have proof of your identity and address 
• Let us know the information to which your request relates

Our customer’s privacy is of the utmost importance to us and we will never release your details to third party organisations for the purpose of marketing or communications without your prior agreement. English Tea Shop operates a positive OPT IN option for anyone choosing to receive marketing information from carefully selected third parties. 

If you are an existing customer, we will occasionally contact you via email or mail about English Tea Shop products and services that we believe would be of interest and benefit to you. If you would prefer not to receive this information you can OPT OUT at any time by clicking the unsubscribe link in the email. To opt-out of postal mailing contact us at info@etsteas.co.uk.

When you access our website, we will use cookies. Cookies are tiny text files that identify your computer to us. This helps us personalise our website to your best interests. Without cookies, we wouldn’t be able to recognise you, make recommendations, allow you to automatically update previously added information. Cookies enable us to make any purchases you make on our website quicker and easier. Cookies cannot read any other information that may be stored on your hard drive or access any other information about you or people who may use your computer. Only English Tea Shop can access the information provided by these cookies. 

List of trackers and cookies used:

We’re constantly reviewing how we keep in touch with our customers, in order to make sure that we’re bringing you the information you want, when you want it. And with the new General Data Protection Regulation (GDPR) that came into effect on the 25th May 2018, you’ll have even more control over your own data – which can only be a good thing!

We also want to know that you’re still keen to receive news on our latest products, recipes, competitions and more. Don’t forget that you can always unsubscribe from our emails by clicking on a link at the bottom of any of our emails.

If you’d like to get in touch with us to unsubscribe or regarding GDPR, or would like to exercise your right to erasure or place a subject access request, you can get in touch with our friendly customer service team on  info@etsteas.co.uk or at  +44 (0) 203 9252 411

We have appropriate security measures in place to prevent personal information from being accidentally lost, used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

English Tea Shop uses the latest Secure Server Technology to ensure that all data submitted through our website is protected to the highest standards. You can tell when the web page you are using is secure as the letters ‘https’ will replace ‘http’ in the browser address window. You will also notice a yellow padlock appear either next to your browser address window or at the bottom of your browser window.

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

This privacy notice was last updated on 27 January 2022.

We may change this privacy notice from time to time. You should check this policy occasionally to ensure you are aware of the most recent version.

Please contact us if you have any questions about this privacy notice or the information we hold about you. We will do our very best to get back to you as quickly as possible! 

Call us on: +44 (0) 203 9252 411 (Mon-Fri 09:00-17:00) 

Email: info@etsteas.co.uk

Write to us at: English Tea Shop (UK) Ltd Devonshire House, 1 Devonshire Street London W1W 5DR

Publishing Information
The website www.etsteas.co.uk is managed by English Tea Shop (UK) Ltd.

Devonshire House, 1 Devonshire Street London W1W 5DR

Publication Director and Editor
English Tea Shop (UK) Ltd

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